The transition agency ™
INCLUSIVE GROWTH
Building sustainable value
Jara is a growth consultancy that blends marketing excellence and creative vision to help businesses bring critical new innovations to market.
We help smaller impact-focused businesses to build proof of concept and design growth strategies.
We help bigger enterprises deliver on net zero commitments and future-proof earnings through innovating shared value market propositions.
SCALING
START-UPS
Our mission is to help impact-led businesses rapidly scale and globalise. We work with start-ups and scale-ups looking to accelerate demand and adoption.
Our people have helped grow some of the world's biggest brands and we have adapted these skills to support challenger businesses achieve success on an international basis.
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We combine established business and research models with lean start-up iterative methodologies to design growth strategies and Go-To-Market plans that are robust yet agile and cost-effective.
​Services cover
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Rapid feasibility analysis
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Product-market fit programme
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Launch & Growth strategy
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Marketing & Brand strategy
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Go-to-market strategy
Benefits include
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Faster time to market
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Lower cost of customer acquisition
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Greater certainty of outcome
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Evidence-led investment case
- Foundations for long-term value creation
TRANSITIONING ENTERPRISE
Mid cap and large businesses have the most to lose if they fail to make robust transition strategies and make meaningful progress towards net zero in the next 5 years.
Net Value (NV) is our model for defining and operationalising stakeholder economics and inclusive growth at the company level. Our approach goes far deeper than purpose narratives and pledges. We use a blend of strategic ideation, design thinking and lean start-up to conceive shared value propositions that connect with rapidly shifting customer priorities, reduce impact and reuse critical raw material inputs.
​Services cover
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Shared value ideation canvas (net value model)
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Value mapping & propositions
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Circular business model design
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Business purpose and thought-leadership strategy
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Research & opportunity analysis
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Behaviour change insights & concepts
Benefits include
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Greater resilience and viability
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Social license to operate
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Talent attraction
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Access to capital
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Investment attraction
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Long-run value creation
WHY WE EXIST
THE PROBLEM
Start-ups and enterprises have very different challenges. However, the next 5 years will determine which brands - old or new - come to define and succeed in tomorrow's net zero economy.
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Start-ups and scale-ups need to grow and transition into self financing recognised brands. This means establishing a clear position in crowded, highly competitive markets. They need to challenge the status quo and break long established patterns of behaviour and purchasing.
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Larger businesses have spent decades establishing brands, optimising operations and driving down costs. However, transitioning to net zero means taking new risks and a long-term view.
THE SOLUTION
Jara takes a system-level approach to reimagining the future of demand. Our solution is centred around the union of business value with customer value and ESG value. Using a unique approach built on the concept of "Net Customer Value" we help businesses align value chains with value propositions on the premise that customer value cannot be fully delivered without delivering ESG value as well. Crucially, we use innovative modelling and the latest science to expose vulnerabilities, validate ideas and demonstrate long-run resilience in the face of climate change.
THE AGENCY
Jara is a hybrid consultancy / think tank, conceived to forge a new agenda for growth. While business has shown a huge willingness to engage in climate issues, meaningful change at scale remains elusive. No business can transition from established product lines and deeply integrated linear value chains overnight. Yet change is a pre-requiste for survival. Jara tries to initiate the transition through the power of original thinking. By triangulating deep insights in climate economics, customer needs and internal capabilities, we develop a basis for regenerative commerce. Only by exploring different futures today, we can begin to build the business propositions of tomorrow.
FIND US
+44 (0) 1483 362761
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Albion House
Chertsey Road
Woking, GU21 6BD
United Kingdom
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30 Moorgate,
London EC2R 6PJ
United Kingdom